Lease-up faster and under budget.
Something magical happens when every piece of your lease-up campaign is integrated. With a holistic lease-up campaign, every aspect informs the other, increasing performance while reducing cost. Plus, fewer calls and meetings for you. You're welcome.
Lease-Up Strategy
Use outdated census data and research competitors to determine your brand and market strategy.
Start with live prospect data providing a deep understanding of psychographic metrics that inform all decisions around branding, marketing strategy, website user interface, even amenity mix.
Bring it all together with one partner that develops a holistic, more efficient, and more cost effective lease-up marketing program.
What if you knew more about your prospects? What if you knew which stores they frequent, what brands they love, the financial decisions they make, even their self concept?
We analyze over 1000 metrics ranging from interests, to psychographics, to consumer behavior to ensure every aspect of your marketing campaign is speaking to the right people, at the right time, and in the right way.
We don't see apartment communities as floor-plan factories. We know that each community has a lifestyle to sell and a story to tell along with it.
We create compelling brands and finely tuned messaging to resonate with the proper target renter groups for each community we work with.
What if you could spend 53% less per lead on digital advertising?
Our laser sharp ad targeting, powered by machine-learning and advanced prospect data means your display ads will always be delivered to the right prospects at a lower cost per click, meaning you can get more leads at the same budget, or spend less each month to increase NOI.
The vast majority of ads in standard geofenced campaigns targeting your competitors are seen by current residents far from lease expiration and guests not necessarily in the market.
Our enhanced geo-tracking builds campaigns that don't deliver ads to a device until it's seen at more than one of your comps. This means a much higher percentage are prospects actively shopping them, and a much more efficient campaign spend.
Most digital campaigns are built with generalized creatives meant to resonate across the board with a one-size-fits-all approach.
Our specialized ad campaigns consist of multiple niche ads shown to specific segments of your target renters. Have a rooftop dog park in an urban core? We'll build a campaign around that and target to renters with pets. Have a lot of units with a den? We’ll build a campaign about working from home. The result? Increased engagement and a higher click-thru rate.
Web Development
A boring templated site that takes forever to load, clunky 3rd party pop-ups and widgets coming in from every direction, and a lackluster user interface leading to confusion and high drop-off rates.
Deliver prospects an engaging, custom experience with clean custom code for faster performance, design that's finely tuned to resonate with your target renters, intuitive user experience that guides toward conversion, and the best floor-plan finding experience available anywhere.
Get clear visibility into conversion attribution, floor-plan popularity, and unparalleled insights about your users' interests, psychographics, and consumer behavior.
Mobile traffic makes up more than 65% of the average multifamily site. It's not enough to simply make a website that looks good on both desktop and mobile.
Users have different intent on different devices. That's why Highform custom sites are designed to provide completely different experiences and conversion paths based on the device they're on.
It's easy to think a website loads quickly when it's stored in your cache. But first-time loading speed is crucial because it affects everything from bounce rate to organic seo results, and even your advertising costs.
One-size-fits-all templates take up to 5x longer to load than lightweight custom Highform websites, due to bloated code and excessive third party scripts. Prospects (especially on mobile) are impatient and have other sites they want to check out. Every extra second your page takes to load makes it increasingly likely they'll give up and move on.
You spend a lot of time and money getting people to go to your website. But the average multifamily website bounce rate is 50%.
That means after all your efforts, half of your potential prospects give up on your page before it's done loading or without taking any action. Highform custom websites help curb this with faster loading speed and intuitive user interface with engaging content.
Managers often turn to property management platform template sites because they think they won't be able to track which sources are leading to leases with a custom site.
Those days are gone. Highform has developed a multi-site attribution conversion solution that allows you to see channel attribution for conversions occuring in your prospect portal, as if they were happening on-site.
Interactive Media
Use still image renderings and floor-plans to convey the look of units and amenity spaces.
Give prospects a truly interactive pre-build virtual tour experience on the web and in VR that allows them to walk through any unit or amenity space, with photo-quality lighting, textures, and real-world views.
Put them in their new home... No matter where they are or what device they’re on.
Creative Production
Lifeless still imagery and montage style video.
Give prospects renderings that look like photographs, video they'll actually watch, stunning photography filled with life, beautiful graphic design with a bold, memorable brand, and compelling digital ad creatives.
Creatives are your face to the world... Highform ensures your brand presence positions you as the market leader in the hearts and minds of potential residents.
Dazzle prospects with photorealistic architectural renderings of the building, units, and amenity spaces before construction even begins.
Empower early pre-leasing confidence in prospects with renderings so good, viewers think they're photographs.
Nothing's more boring than a bunch of wide angle pictures with no life.
Highform's photography principle is to not just show the space, but sell the lifestyle. Juxtapose energetic human activity against beautiful spaces to truly convey an aspirational view for prospects.
The Link needed a robust, best-in-class marketing solution to position itself as the market leader among many competitors, and technology to empower pre-leasing with an incredibly restrictive construction schedule, prohibiting hard hat tours.
A symphony of complementary technology, strategy, and marketing tactics fused with community outreach and nonprofit integration.
