Smarter Marketing Technology Built to Increase NOI.

Lease-up faster and under budget.

Apartment Marketing Campaigns

Your vacancy problem. Solved.

How can I better understand my prospects?
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Am I branding my new property for the right demo?
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How can I get better qualified leads?
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How can I capture my comps leads?
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How can my ads perform better?
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How can I convert more leads?
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How can I rank better on Google?
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Can my floor-plan finder perform better?
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How can I keep the web traffic I’m getting
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How do I know how prospects are using my site?
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How can I beat my pre-leasing goals?
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How can I improve my team’s closing ratio?
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How can I help prospects find the perfect unit?
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How can I empower true virtual leasing?
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How can I pre-lease before I have model unit photography?
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How can I show floor-plans in the best way?
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How can I make my community look more appealing?
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How do I communicate our property’s lifestyle?
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How do I stand out from my comps?
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How can my ads perform better?
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How can I empower true virtual leasing?
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How do I communicate our property’s lifestyle?
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Holistic Lease-Up Campaigns

Something magical happens when every piece of your lease-up campaign is integrated. With a holistic lease-up campaign, every aspect informs the other, increasing performance while reducing cost. Plus, fewer calls and meetings for you. You're welcome.

Compelling Renderings &
Virtual Tours

Overcome doubt with hyper-real renderings and engaging virtual tours.

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Tailored Photo/Video
Production

Forge an emotional connection.

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Intuitive 3D
Floor-Plan Finders

Empower true virtual leasing.

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Bespoke Branding &
Identity

Stand out in the hearts and minds of tomorrow's renter.

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Engaging Websites

Highform custom sites generate 46% more engagemment.

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Increased Ad
Performance

Website performance and A.I. powered targeting reduce your advertising costs.

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Deeper Analytics
& Prospect Data

Better decision making through psychographics and consumer behavior.

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Smarter Marketing
Strategy

Data driven campaigns tailored to your true target market.

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Lease-Up Strategy
1

Make better decisions.

The Traditional Way

Use outdated census data and research competitors to determine your brand and market strategy.

THE HIGHFORM WAY

Start with live prospect data providing a deep understanding of psychographic metrics that inform all decisions around branding, marketing strategy, website user interface, even amenity mix.

Bring it all together with one partner that develops a holistic, more efficient, and more cost effective lease-up marketing program.

Start with better data.

What if you knew more about your prospects? What if you knew which stores they frequent, what brands they love, the financial decisions they make, even their self concept?

We analyze over 1000 metrics ranging from interests, to psychographics, to consumer behavior to ensure every aspect of your marketing campaign is speaking to the right people, at the right time, and in the right way.

+1000
Psychographic Parameters
+ 30
Data Sources
+ 800
Monthly Digital Touch Points Per User

Saturate the market.

We don't see apartment communities as floor-plan factories. We know that each community has a lifestyle to sell and a story to tell along with it.

We create compelling brands and finely tuned messaging to resonate with the proper target renter groups for each community we work with.

+ 150%
More Brand Recognition
+ 100%
Conflict Free
+ 4x
Naming Options

Spread the word. Efficiently.

What if you could spend 53% less per lead on digital advertising?

Our laser sharp ad targeting, powered by machine-learning and advanced prospect data means your display ads will always be delivered to the right prospects at a lower cost per click, meaning you can get more leads at the same budget, or spend less each month to increase NOI.

- 58%
Lower Cost Per Click
- 53%
Lower Cost Per Lead
+ 75%
More Web Leads

Take prospects from your comps.

The vast majority of ads in standard geofenced campaigns targeting your competitors are seen by current residents far from lease expiration and guests not necessarily in the market.

Our enhanced geo-tracking builds campaigns that don't deliver ads to a device until it's seen at more than one of your comps. This means a much higher percentage are prospects actively shopping them, and a much more efficient campaign spend.

+ 65%
Higher Conversion Rate
- 32%
Lower Cost Per Lead
- 24%
Ad Spend Reduction

Speak their language.

Most digital campaigns are built with generalized creatives meant to resonate across the board with a one-size-fits-all approach.

Our specialized ad campaigns consist of multiple niche ads shown to specific segments of your target renters. Have a rooftop dog park in an urban core? We'll build a campaign around that and target to renters with pets. Have a lot of units with a den? We’ll build a campaign about working from home. The result? Increased engagement and a higher click-thru rate.

- 53%
Lower Cost Per Lead
+ 75%
More Web Leads
- 58%
Lower Digital Ad Cost Per Click
KEY FEATURES
Overview
Prospect Intelligence
Branding & Identity
Digital Advertising
Geo-Tracked Campaigns
Specialized Ad Content
Web Development
1

Convert more leads.

The Traditional Way

A boring templated site that takes forever to load, clunky 3rd party pop-ups and widgets coming in from every direction, and a lackluster user interface leading to confusion and high drop-off rates.

THE HIGHFORM WAY

Deliver prospects an engaging, custom experience with clean custom code for faster performance, design that's finely tuned to resonate with your target renters, intuitive user experience that guides toward conversion, and the best floor-plan finding experience available anywhere.

Get clear visibility into conversion attribution, floor-plan popularity, and unparalleled insights about your users' interests, psychographics, and consumer behavior.

Design for the right users.

Mobile traffic makes up more than 65% of the average multifamily site. It's not enough to simply make a website that looks good on both desktop and mobile.

Users have different intent on different devices. That's why Highform custom sites are designed to provide completely different experiences and conversion paths based on the device they're on.

+ 32%
More Mobile Conversions
+ 56%
Better Bounce Rate
+ 46%
More Floor-Plan Engagement

Milliseconds matter.

It's easy to think a website loads quickly when it's stored in your cache. But first-time loading speed is crucial because it affects everything from bounce rate to organic seo results, and even your advertising costs.

One-size-fits-all templates take up to 5x longer to load than lightweight custom Highform websites, due to bloated code and excessive third party scripts. Prospects (especially on mobile) are impatient and have other sites they want to check out. Every extra second your page takes to load makes it increasingly likely they'll give up and move on.

+ 56%
Better Bounce Rate
+ 121%
Faster Load Time
+ 41%
More Pages Per Session

Increase user engagement.

Highform's Unit Discovery Experience (UDX) is the best floor-plan finding experience available anywhere.

Prospects can explore the community in full 3D, see real-world views by floor and direction, and search by more intelligent parameters customized to your community's features, like quietest units, best for pet access, finish package, and any parameter you choose.

Explore Unit Discovery Experience here.

+ 46%
More Floor-Plan Engagement
+ 33%
Early Unit Selection
- 150%
More Floor-Plan Views

Stop user drop-off.

You spend a lot of time and money getting people to go to your website. But the average multifamily website bounce rate is 50%.

That means after all your efforts, half of your potential prospects give up on your page before it's done loading or without taking any action. Highform custom websites help curb this with faster loading speed and intuitive user interface with engaging content.

+ 56%
Better Bounce Rate
+ 121%
Faster Load Time
+ 46%
More Floor-Plan Engagement

Know what's working.

Managers often turn to property management platform template sites because they think they won't be able to track which sources are leading to leases with a custom site.

Those days are gone. Highform has developed a multi-site attribution conversion solution that allows you to see channel attribution for conversions occuring in your prospect portal, as if they were happening on-site.

+ 1000
Psychographic Parameters
+ 30
Data Sources
+ 800
Monthly Digital Touch Points Per User
KEY FEATURES
Overview
Mobile First Design
Fast Loading Code
3D Floor-Plan Finding
Lower Bounce Rate
Deep Analytics
Interactive Media
1

Empower Virtual Leasing

The Traditional Way

Use still image renderings and floor-plans to convey the look of units and amenity spaces.

THE HIGHFORM WAY

Give prospects a truly interactive pre-build virtual tour experience on the web and in VR that allows them to walk through any unit or amenity space, with photo-quality lighting, textures, and real-world views.

Put them in their new home... No matter where they are or what device they’re on.

Start leasing sooner.

Overcome doubt when pre-leasing before in-person tours are possible. Allow prospects to explore any unit or amenity space in stunning photoreal quality, from any angle, with real world views and hyper-accurate texture matching.

Among surveyed prospects who would sign a lease without needing a tour, 68% would require a realistic interactive experience to inspire the confidence required.

+ 68%
Prefer 3D Virtual Tours
+ 49%
More Leads
+ 200%
Virtual Leasing Confidence

Immerse prospects earlier.

Meeting presale commitments to obtain financing on your condo project presents a challenge. How can you convey the essence of space to your prospects before they can walk through it?

Enter MultifamilyVR, an immersive virtual reality experience that lets prospects digitally tour any space in full motion VR. They can see real-world views by floor, transition between day and night, and even customize finishes and appliances. This is the future of condo presales and multifamily pre-leasing.

+ 75%
More Buyer Confidence Than Sales Center Alone
- 20%
Shorter Sales Cycle
+ 3%
Price Premium

Increase user engagement.

Highform's Unit Discovery Experience (UDX) is the best floor-plan finding experience available anywhere.

Prospects can explore the community in full 3D, see real-world views by floor and direction, and search by more intelligent parameters customized to your community's features, like quietest units, best for pet access, finish package, and any parameter you choose.

Explore Unit Discovery Experience here.

+ 46%
More Floor-Plan Engagement
+ 33%
Earlier Unit Selection
+ 20%
Renter Self Qualifying

Lease from anywhere.

68% of renters leasing virtually prefer an interactive 3D virtual tour that lets them navigate their own way.

Highform's virtual tours scan any space in real 3D and bring them together in an intuitive user interface, allowing you to give your prospects the experience they prefer.

+ 150%
Virtual Leasing Conversion
+ 250%
Engagement
- 33%
Fewer Physical Tours Per Lease.
KEY FEATURES
Overview
Pre-Build Virtual Tours
Touchscreen VR
3D Floor-Plan Finding
3D Virtual Tours
Creative Production
1

Forge an emotional connection.

The Traditional Way

Lifeless still imagery and montage style video.

THE HIGHFORM WAY

Give prospects renderings that look like photographs, video they'll actually watch, stunning photography filled with life, beautiful graphic design with a bold, memorable brand, and compelling digital ad creatives.

Creatives are your face to the world... Highform ensures your brand presence positions you as the market leader in the hearts and minds of potential residents.

Make it real.

Dazzle prospects with photorealistic architectural renderings of the building, units, and amenity spaces before construction even begins.

Empower early pre-leasing confidence in prospects with renderings so good, viewers think they're photographs.

"Unbelievable"
- Dale Phillips, Stellar Residential

Visualize it.

Give your prospects a better sense of space with 3D floor-plans.

Prospects prefer 3D floor-plans over 2D by 3 to 1, especially when leasing virtually, because they can better visualize their lives in those units.

+ 68%
Preferred For Virtual Leasing
+ 46%
More Floor-Plan Engagement
+ 500
Texture/Finish
Asset Library

Impress with ease.

Nothing's more boring than a bunch of wide angle pictures with no life.

Highform's photography principle is to not just show the space, but sell the lifestyle. Juxtapose energetic human activity against beautiful spaces to truly convey an aspirational view for prospects.

"I can't believe this is the same property"
- Joe Opalensky, CA Ventures

Sell the lifestyle.

Possibly more boring than lifeless still images is a series of montage style wide angle video clips with no life at all.

Engage prospects with lifestyle-based video that doesn't just convey the look of spaces, but communicates the essence of the lifestyle.

+ 63%
More Web Engagement
+ 85%
Higher Advertising CTR
+ 125%
More Social Engagement

Stay top of mind.

Great graphic design is compelling, without taking away from the underlying content.

Highform's designers stradle the line, with engaging design that attracts, while letting your community's aesthetic drive them home.

"No one is missing this!"
- Louie Colella, CRG
KEY FEATURES
Overview
Pre-visualization renderings
3D Floor-Plans
Photography
Videography
Graphic Design

Case Study: The Link PHX

CHALLENGE

The Link needed a robust, best-in-class marketing solution to position itself as the market leader among many competitors, and technology to empower pre-leasing with an incredibly restrictive construction schedule, prohibiting hard hat tours.

SOLUTION

A symphony of complementary technology, strategy, and marketing tactics fused with community outreach and nonprofit integration.

- 53%
Lower Cost Per Lead
+ 75%
More Web Leads
- 58%
Lower Digital Ad Cost Per Click
  • Marketing strategy
  • Architectural Renderings
  • Web Design and Development
  • Virtual Reality Leasing Platform
  • Photography/Videography
  • Virtual Tours
  • Graphic Design
  • Digital Advertising Campaigns
  • Signage
CASE STUDY

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